Why Attend Tasting & Tap Room Expo?

The Tasting & Tap Room Expo is the only event that curates the tools, resources and education specific to tasting and tap room owners, operators and managers.

By attending you’ll meet face-to-face with more than 100 companies who cater to the needs of tasting and tap rooms and you’ll learn first-hand how to create and cultivate a robust guest experience while growing sales. The Tasting & Tap Room Expo™ is your one-stop-shop for everything from management and procurement to education and peer-to-peer networking for tasting and tap room professionals.

Get Hosted to Attend!

Apply for our Hosted Buyer Program for an unparalleled experience that gives you access to Tasting & Tap Room Expo and Craft Beverage Expo & Conference co-locating this May in Reno, NV!

The Hosted Buyer Program offers an exclusive opportunity to attend the Tasting & Tap Room Expo and Craft Beverage Expo & Conference with 
all registration fees covered plus a complimentary two-night stay at our host hotel, the Atlantis

Spaces in the Hosted Buyer Program are limited, so don’t miss out on this unique opportunity to be part of this amazing collaboration. Apply by March 22 to qualify!


Reno-Sparks Convention Center
4590 S. Virginia St, Reno, NV 89502

Expo Hours

Tuesday: May 7, 2024 | Noon – 5:30 pm
Wednesday: May 8, 2024 | 11:30 am – 4:15 pm

Tasting Room Sales Constitute an Average of 44% of a Winery, Brewery or Distillery's Direct-to-Consumer Income.

Who Attends Tasting & Tap Room Expo?

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Breweries and Cideries

The craft beverage revolution has resulted in more than 9,000 breweries and 2,800 cideries across the nation, with tap rooms serving as crucial hubs for beer and cider lovers and local communities.
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The spirits industry has seen significant growth, with the number of distilleries exceeding 2,600 and growing each year. Each brand needs a distinct look and feel to match their style, spirit and ethos.
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Specialty Tasting Rooms

Tasting room managers and operators of coffee, olive oil, cannabis, and chocolates also attend T&T for inspiration, education and procurement needs.

Connect With Your Peers!

Be the first to register for the only event dedicated to owners, operators, and managers of wine, beer, spirits, tasting and tap rooms. Connect with your peers and explore a show floor filled with turn-key solutions in merchandise, architecture/design, education, procurement and guest experience needs. By attending, you’ll get the chance to:

    • Connect with 1,000+ of your peers and industry experts
    • Explore a robust trade show floor of more than 150+ Exhibitors
    • Gain access to pros who can offer wider distribution of your brands
    • Discover the latest innovations at the Innovation Showcase
    • Get insights from show floor education included in your registration

Two Shows. Twice the Insights, Solutions and Connections All in One Location!

Discover turn-key tasting and tap room solutions from 150+ exhibitors for your needs in merchandising, architecture/design build, procurement and retail systems as well as improving the guest experience. In addition, access show floor sessions curated for owners, operators and managers of tasting and tap rooms from small and boutique to large scale wineries, distilleries and breweries or super charge your insights and add-on the robust education at the Craft Beverage Expo Conference.


Includes access to two expo halls, live education on the show floor and daily happy hours. 


 Includes access to two expo halls, live education on the show floor and daily happy hours.
Other rates: One Day: $295, Expo Only: $50

Non-exhibiting suppliers fees: $125 Expo Only: (two show floors) ; CBX Conference $575; and CBX Conference – One Day Pass: $295.

Interested in Exhibiting at Tasting & Tap Room Expo?

Connect with a Tasting & Tap Room Expo Sales Rep to Learn More