Tasting & Tap Room Conference & Expo

2025 Dates Coming Soon!

An education, networking and procurement tradeshow for owners, operators and managers of wine, beer or spirits tasting and tap rooms.

Reserve Your complimentary Space at our Live Online Sessions

Jennifer Warrington

Jenn Harrington
Elevating Hospitality in Tasting & Tap Rooms

Harrington explores the nuances of creating a memorable and unique customer experience with actionable takeways to implement into your hospitality programs that turn visitors into loyal customers and fans.

Meet A Few Of Our Expert Speakers. Gain Access To Insights You Won’t Find Anywhere Else!

Join Our Live Online Event on April 24 to See How a Brand Goes from an Idea to Making it to the Shelves!

Explore how successful partnerships and creative storytelling go into brand development and how to navigate all of the logistical challenges to bring a product to the shelf.

Live Online Session



Explore the creation of Kinfolk Trust Whiskey, a collaborative blend by industry leaders OJ Lima, Keith Barnes of Bainbridge, and Macaulay Minton from Dark Arts

The Industry's Only Dedicated Tradeshow & Conference for Tasting & Tap Room Management

From construction and design to the future of tasting and tap room hospitality and service, T&T is the one place that connects you with the tools and resources you need to create and cultivate a robust guest experience, retain members, and grow sales. Tasting Room Sales Constitute an Average of 44% of a Winery, Brewery or Distillery’s Direct-to-Consumer Income. 

Tasting & Tap Room Expo™ is your central resource for tasting room management, procurement, education and peer-to-peer networking


Days of Power Networking


Educational Seminars and Workshops


Suppliers & Exhibitors


Events In One: Tasting & Tap Room Expo™ + Craft Beverage Expo™

Gain Insights You Won't Find Anywhere Else!

From keynotes and interactive sessions to panel discussions, our robust educational offerings span across all industry needs including building an immersive guest experience to pricing, promotion and sales strategies. All tasting and tap room education and learning opportunities happen on the show floor and is included in your registration fee! Here is a taste of our amazing speaker lineup.

All sessions and networking are included with your expo registration!

Enter the Awards of Excellence!

Tasting & Tap Room Expo | Craft Beverage Expo Awards of Excellence are designed to recognize and celebrate outstanding achievements in the adult beverage industry, specifically honoring tasting & tap room managers, owners, operators and staff as well as craft beverage producers for their exceptional contributions. There are several categories to choose from and winners will be recognized live May 7-8 at the Tasting & Tap Room Expo | Craft Beverage Expo in Reno, Nevada!

Exhibit at the Tasting & Tap Room Expo

The only procurement tradeshow for tasting and tap room owners, operators and buyers, the Tasting & Tap Room Expo™ includes suppliers of essential products and services necessary to build, design, and conduct daily operation of wine, beer, and spirits tasting and tap rooms.

Say Hello To Our 2024 Board of Advisors

Two Shows, Twice the Insights, Solutions and Connections, One Location!

The Power of Two

Gain exclusive access to the ONLY event geared to not only tasting room owners, operators, managers and staff but also craft beverage producers and adult beverage professionals. Tasting & Tap Room Expo is co-locating with the Craft Beverage Expo.

Twice the Networking

Connect with top professionals in both the wine and craft beverage worlds. Forge partnerships, exchange ideas, and discover new opportunities that will skyrocket your business.

Targeted Learning

Customize your experience with a diverse array of workshops, seminars, and panels both on and off the show floor. Whether you're focused on curating the guest experience, seeking trends and insights, or delving into the intricacies of retail POS solutions that drive profits, we have sessions tailored to your needs.

A Robust Trade Show Floor

Access cutting-edge companies, products, solutions, or equipment and find turn-key solutions for merchandise, architecture/design, education, procurement, production, distribution and guest experience all on one show floor!