Tasting & Tap Room Conference & Expo

May 7-8, 2024 | Reno, NV

An education, networking and procurement tradeshow for owners, operators and managers of wine, beer or spirits tasting and tap rooms.

The Industry's Only Dedicated Tradeshow & Conference for Tasting & Tap Room Management

From construction and design to the future of tasting and tap room hospitality and service, T&T is the one place that connects you with the tools and resources you need to create and cultivate a robust guest experience, retain members, and grow sales. Tasting Room Sales Constitute an Average of 44% of a Winery, Brewery or Distillery’s Direct-to-Consumer Income. 

Tasting & Tap Room Expo™ is your central resource for tasting room management, procurement, education and peer-to-peer networking


Days of Power Networking


Educational Seminars and Workshops


Suppliers & Exhibitors


Events In One: Tasting & Tap Room Expo™ + Craft Beverage Expo™

Tasting & Tap Room Education & Inspiration

Thought leaders from throughout the industry converge for two full days of peer-to-peer learning, panel discussions and workshops. Subject matter experts from outside the alcohol beverage space lead an inspired line up of topics including:

  • UX Design for Your Tasting & Tap Room
  • Leveraging the Latest in Technology & Innovation
  • Member Marketing
  • Permitting, Contractors & Regulatory Issues – What to Know Before You Push Go
  • Customer Success & The Art Of Tasting & Tap Room Hospitality
  • Retail Strategies, Merchandising and the Gift Shop Experience
  • And more!

All sessions and networking are included with your expo registration!

Enter the Awards of Excellence!

Tasting & Tap Room Expo | Craft Beverage Expo Awards of Excellence are designed to recognize and celebrate outstanding achievements in the adult beverage industry, specifically honoring tasting & tap room managers, owners, operators and staff as well as craft beverage producers for their exceptional contributions. There are several categories to choose from and winners will be recognized live May 7-8 at the Tasting & Tap Room Expo | Craft Beverage Expo in Reno, Nevada!

Exhibit at the Tasting & Tap Room Expo

The only procurement tradeshow for tasting and tap room owners, operators and buyers, the Tasting & Tap Room Expo™ includes suppliers of essential products and services necessary to build, design, and conduct daily operation of wine, beer, and spirits tasting and tap rooms.

Two Shows, Twice the Insights, Solutions and Connections, One Location!

The Power of Two

Gain exclusive access to the ONLY event geared to not only tasting room owners, operators, managers and staff but also craft beverage producers and adult beverage professionals. Tasting & Tap Room Expo is co-locating with the Craft Beverage Expo.

Twice the Networking

Connect with top professionals in both the wine and craft beverage worlds. Forge partnerships, exchange ideas, and discover new opportunities that will skyrocket your business.

Targeted Learning

Customize your experience with a diverse array of workshops, seminars, and panels both on and off the show floor. Whether you're focused on curating the guest experience, seeking trends and insights, or delving into the intricacies of retail POS solutions that drive profits, we have sessions tailored to your needs.

A Robust Trade Show Floor

Access cutting-edge companies, products, solutions, or equipment and find turn-key solutions for merchandise, architecture/design, education, procurement, production, distribution and guest experience all on one show floor!